AD CAMPAIGN
So, what’s the difference between organic and paid results?
Organic Results....
don’t cost anything in order for them to show up within the search results. you do need to be savvy about search engine optimization (seo) in order to aid your website in being found within the top pages of the results.
Paid ads ....
are guaranteed to get more traffic to your website. It can’t guarantee that the user will purchase your product or services though. Your paying for that ad to show up. Marketers create a keyword list, the ads and where they want the ads to show up.
