Local citations are online mentions of your business’s name, address, and phone number (NAP) on various websites, such as local directories, review sites, social media platforms, and more.
These citations help search engines like Google verify the legitimacy and relevance of your business, making it easier for potential customers to find you in local search results.
Negative online reviews and bad press can be frustrating for business owners, but it is possible to reduce the impact of bad reviews and start seeing a more positive online reputation for your business. VUX Listings offers full-service reputation management, including online reputation repair, to help your business bounce back from any negative publicity – from bad customer reviews to PR crises.
There’s a lot more to your business’s web presence than your website. There are many places that your business may be mentioned online, from review sites to news publications to directory listings. It may feel like some elements of your online reputation are out of your control, but you can actually guide the conversation about your brand with the following steps:
There’s a lot more to your business’s web presence than your website. There are many places that your business may be mentioned online, from review sites to news publications to directory listings. It may feel like some elements of your online reputation are out of your control, but you can actually guide the conversation about your brand with the following steps:
Stay consistent with NAP (Name-Address-Phone Number) in EVERY citation.
Build audience with keyword and topic research geared towards specific products and merchandise.
Perform keyword research based on your targets, including audience, location, industry, and type of business.
Look at what your customers want to know and work from there to develop relevant, searchable and distributable content.
Having effective online presence increases awareness, connects you with your customers, boosts leads, and income. It can also provide customer support and help broadcast important company news and messages.